|Stop Screaming! How to Earn Media in the Cluttered & Noisy Tech Industry
By: Bulldog Reporter
Like rambunctious kindergarteners fighting for the attention of their parents and peers, tech companies—from startups to mid-market and even the enterprise—consistently fight for the mass awareness and third-party validation that only earned media can provide. With benefits of press ranging from awareness and perception to validation, lead generation and even valuation, it’s hard for even the most skeptical tech leaders to downplay the potential of media relations done right.
Serial entrepreneur and venture capitalist Mark Suster is one of public relations’ most vocal advocates in the tech community. Aside from the well-known benefits of PR, Suster often praises the “silent benefits of PR,” which he argues include employee recruitment, business development and staff morale, among other return-on-investment (ROI) facilitators beneficial to tech companies at any stage.
Tech Culture Thriving
In 2015, tech companies took home $128.7 billion in venture capital. Of that investment, the majority was spread across the AdTech, CleanTech, cloud, cybersecurity, FinTech, HealthIT, machine learning, MarTech, mission critical and virtual reality industries.
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