4 PR Lessons from 'Absolutely Fabulous'

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By: Bulldog Reporter

If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen.

The series and the movie, for those unfamiliar or needing a refresher, centres around Edina (Eddy) Monsoon played by character-actress extraordinaire, Jennifer Saunders, owner of a fashion PR firm, Monsoon PR, based in London, England. Her best friend and partner in crime, Patsy (Pats) Stone, played by Joanna Lumley works (I use this term loosely) as an editor for a large fashion magazine. The team of Eddy and Pats tackle the world of fashion, celebrities, PR events and the like with a style and vigour unlike any other. Their escapades take them on a roller-coaster ride of mishaps and comical blunders landing them in hilarious predicaments. With a cast of equally incompetent people surrounding them, they still manage to complete the tasks at hand and somehow find success at the end of each adventure.

Below are some great lessons all PR pros can learn from the ladies of Ab Fab:

CRISIS PR PLAN
As all those in the PR profession know, having a communications plan set out in advance is the best way to handle a crisis when it arises. Whether you’re planning around a campaign or dealing with media in response to negative news, you must be prepared ahead of time. The worst place to find yourself is having to stickhandle around the situation at the last minute.

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