|10 Things PR Account Managers Do That They Really Shouldn't
By: Muck Rack
In my PR career (so far) I’ve worked with a lot of account managers (26 at last count).
I’ve worked under them as an AA or AE, alongside them as a fellow AM and I’ve managed them, as the owner of an integrated marketing agency with a heavy focus on PR. They’ve run the gamut from the appalling to the outstanding.
I decided to compile a list of ten things that an account manager can do that will exasperate the daylights out of me. I did this in the hope that eager, fresh out of PR school grads will take note, but I’m not going to lie. I also did it to vent a little.
Here are 10 things PR account managers do that they really shouldn't.
1. Not sending secured coverage immediately. Here’s the thing about securing coverage for your client. When it’s published, you send it to them. Immediately. You don’t first go and make yourself a congratulatory cup of coffee. One sure fire way to get egg on your face is for your client to alert you to the coverage.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
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