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Don't Forget Sunscreen: How to Not Get Burned During the Slow Summer Months
By: Muck Rack
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Who doesn’t love summer?

There’s lazy days on the beach, pool parties, cookouts, fireworks, road trips…There’s an endless ocean of possibilities for fun in the sun.

I live and breathe summer.

But while summer is good for the soul, the vibes, and a sure fire way to get a great tan - it can be a bit of a bummer for those in the PR industry. Everyone is on vacation at some point in time in the summer, with July and August found to be the most popular vacation months for Americans. Many journalists are hard to reach in the dead of winter, never mind in the heat of summer. Not to mention your own support team may be dwindling in numbers as the temperature rises.

So what’s a PR professional to do? Lather up the PR sunscreen: here are my best ways to not get burned during the slow summer months!

Launch at Your Own Risk
Everyone wants the summer launch. It’s a sexy time of year. People are always in a good mood. I totally get it. But unless you’re launching the newest floatie destined for Taylor Swift’s pool or delivering freezies at the beach via drones - chances are, your product is better suited to launch after the summer ends.

KEEP READING HERE


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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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