Sorry Media, PR Can Do Better

TalentZoo.com | Beyond Madison Avenue | Digital Pivot | Beneath the Brand

Archives | Categories

By: Muck Rack

“Gross”

That’s all the email from my editor friend had to say.

And this one was a doozy. A new PR company was hawking their business model.

“We have a new pricing structure. Its pay per placement. If we don't get publicity... you don't pay.”

“We charge $900 per interview and these are national placements. Please choose 5 or 10 media placements you want.”

In my 14 years in media and PR this was the most disgusting example of how bad it has become. If it has turned into only pay for coverage press release spamming campaign then we should all shut it down and call it a day. Because at this point we’re no better than an anonymous internet commentator notifying you of the tragic loss of your distant relation in Ghana and the fortune that has gone unclaimed.

One would think the PR industry would have learned a lesson by now. After Wired’s Chris Anderson’s public shaming of the PR people that spam his inbox to the establishment of the Bad Pitch Blog, to countless other examples of the media having enough, communicators should have learned their lesson.

KEEP READING HERE