How To Be a Better Comms Agency Leader

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By: Bulldog Reporter

Perhaps the biggest challenge today at the agency C-level is the art form of managing the flow of communication, while empowering both internal and external teams to excel at an intense hourly pace.

Practices in all agencies—whether it is PR, marketing, advertising, digital, social or experiential—will all recognize that the concept of billable hours becomes fluid within a 12-plus hour workday.

While embracing the very real model of change management, as discussed in this TED Talk by globally-acclaimed organizational psychologist Adam Grant, complexity and even chaos are the norm. Through this, very positive and creative results may be achieved.

Any professional inside a top-ranked agency readily recognizes that people work at different speeds, levels and skillsets. Just because there are individuals who aren’t particularly interested in being “leaders” in a company, doesn’t mean that they don’t have original thoughts. An effective organization should be able to tap into this creativity.

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