From Media to Marketing: How to Infiltrate the World of Content Marketing

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By: Muck Rack

From weird acronyms to brand speak, how can journalists and PR professionals make the move into content marketing?

Making the move from the much-esteemed, if beleaguered, field of journalism to the rising maverick of content marketing seemed like an easy decision at the time.

The journalism industry is rapidly dwindling with job cuts across the board, and there are few career prospects on the horizon. But changing industries and focuses from journalism to content marketing proved a lot more confusing and challenging than expected.

There were suddenly all these new acronyms to learn, new brands to understand and new content formats to create. Instead of writing three articles a day for a monthly magazine, you’re juggling a huge range of tasks, responsibilities and priorities.

Here are four things you should you keep in mind when making the move to content marketing.

1. Content marketing is a huge, ever-evolving beast.

This industry didn’t exist 10 years ago and it’s already an established part of the marketing lexicon. It’s a diverse, rapidly growing industry that is constantly changing. When entering into this world, particularly from a traditional journalism background, it’s hard to wrap your head around the multitude of trends, developments and insights that make up content marketing. From native advertising to lead nurturing, website management, social amplification, strategic services and a range of content formats, it’s a new education every day.

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