Are Cold Phone Pitches Ever OK?

TalentZoo.com | Beyond Madison Avenue | Digital Pivot | Beneath the Brand

Archives | Categories

By: Muck Rack

Ask any journalist about their preferred channels for receiving pitches, and I can almost guarantee that "phone call" is at the very bottom of the list.

It's not that we don't use our phones; we have no problem scheduling phone interviews, or taking a quick call to follow up on an email thread. But just about every reporter I know — myself included — silently (or not so silently) curses the poor PR rep who decided to interrupt their day with a cold phone pitch.

Many of us take to Twitter to lament the phone pitches we receive, including a few in this excellent tweet roundup by Michelle Garrett. But I think journalist and digital media expert Elizabeth Spiers said it best: Phone pitches are "intrusive, disruptive to existing work, they suck up more time and they're horribly inefficient." Once a journalist has gotten into writing mode, the slightest distraction can really throw off their groove.

KEEP READING HERE