|Are Cold Phone Pitches Ever OK?
By: Muck Rack
Ask any journalist about their preferred channels for receiving pitches, and I can almost guarantee that "phone call" is at the very bottom of the list.
It's not that we don't use our phones; we have no problem scheduling phone interviews, or taking a quick call to follow up on an email thread. But just about every reporter I know — myself included — silently (or not so silently) curses the poor PR rep who decided to interrupt their day with a cold phone pitch.
Many of us take to Twitter to lament the phone pitches we receive, including a few in this excellent tweet roundup by Michelle Garrett. But I think journalist and digital media expert Elizabeth Spiers said it best: Phone pitches are "intrusive, disruptive to existing work, they suck up more time and they're horribly inefficient." Once a journalist has gotten into writing mode, the slightest distraction can really throw off their groove.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
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