TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Apple UX Goes Full Dadcore
By: Fast Company
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
I want to tell you about a magical place. A place where U2 albums download to every phone, and with a button press, you can turn any text message into a laser-filled Kiss concert. A place where there’s no pain and no suffering, because there is an "emoji button" that will translate a message into kid-speak for you.

This place is Apple in 2016. That’s right, Apple’s longtime obsession with Bono and Chris Martin was only a taste of things to come. Cupertino’s user interface has gone full dadcore.

If you don’t just know what I mean by dadcore, allow these examples to illustrate: You could define dadcore through Siri’s groan-inducing brand of canned jokes, which rely heavily on puns. Or iOS’s Find My iPhone feature, which unearths a phone that’s fallen inside one’s couch during Monday Night Football.

Yesterday, at its Worldwide Developer’s Conference (WWDC), Apple introduced a slew of these features, which iron out the confusion around iOS multimedia like a hot dryer can smooth a pair of wrinkled blue jeans with a wallet line.



Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
Flack Me on

Advertise on Flack Me
Return to Top