|Journalism Isn’t Dying—But There Are New Requirements For the Digital Age
By: Bulldog Reporter
In May, all three of these media groups announced planned staff changes to markedly scaled back each of their newsrooms. The initial reaction on Twitter and elsewhere was the same doom-and-gloom declaration of the “death of journalism” that has been circling the industry for years. But while this may have been the most high-profile flurry of media staffing reconfigurations for some time, the announcements by no mean signal the impending end of each business as we know it.
That’s because although these media groups are trimming staff, they aren’t scaling back their media business. This is a story about businesses that are strategically realigning their operations to meet the new requirements of the digital age—not one about cutting costs through layoffs because advertising revenues can’t sustain payroll.
This realignment reflects the fact that more and more content of various and diversified forms is now being delivered from outside the media house in the form of contributed work and perhaps syndicated content. This changes the role of some of those in the newsroom, while also changing the skillset requirements of the newsroom as a whole.
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