5 Reasons Organizations Should Digitize Their Crisis Communications Plans

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By: Bulldog Reporter

When faced with a fast-moving crisis, organizations need to be ready to respond at lightning speed. Traditionally, PR executives have used hard-copy crisis communication plans to determine next steps in addressing the media during an emergency. However, these plans are not highly accessible or actionable and are often kept in large paper-based binders. Given these challenges, many companies are digitizing their crisis communications plans and making them readily available on mobile devices to the executive team responsible.

Here are five top reasons organizations should digitize their crisis communications plans:

1. Increase Accessibility to Plans

It can be difficult for an organization’s public relations team to take immediate action during an emergency, if their communications plans are paper-based with limited availability. When the most up-to-date crisis communications plans are turned into digital playbooks and accessible to all stakeholders via their smartphones, key executives can confidently prepare for and handle multiple crisis situations.

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