|Data Breaches are Now Changing Consumers’ Online Behaviors
By: Bulldog Reporter
“Breach fatigue” is undeniable at this point—data compromises are a daily occurrence, and so-called “mega breaches” aren’t met with the shock and awe that they once were. But just because breaches have become old hat doesn’t mean that people aren’t recognizing the risks and reacting to them—in fact, the results of a survey recently released by the National Telecommunications and Information Administration (NTIA) indicate that consumers have been taking notice, and are changing their online habits as a result.
Security Concerns Are Leading to Activity Restrictions
In July 2015, the NTIA asked the U.S. Census Bureau conduct a survey about online privacy and security concerns. Several cyber security questions were posed to more than 41,000 American households, each of which included at least one Internet user. The analysis of the survey’s data shows that concerns are up and certain Internet activities—including those that drive business—are down as a result. Here are a few of the key findings:
KEEP READING HERE
- 19% of the Internet-active households—which, when extrapolated, represents almost 19 million households—said they had been affected by a breach in the 12 months preceding the survey.
- Higher degrees of connectivity seem to correlate to greater online risk. Only 9% of households that used one web-enabled device reported breaches; in contrast, 31% of households that connected via five or more devices suffered a similar fate.
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
New Media Jobs