| Avoid Scott Disick's Instagram Snafu: Influencer Relations 101 |
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By: Muck Rack |
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 Last week, Scott Disick, of Kardashian fame, gave the world a glimpse into "influencer marketing" when he copy and pasted an email from the Bootea marketing team into his sponsored Instagram caption telling him exactly what to write in his post.
Yikes.
This was definitely a mistake on Disick's part, but trend reports show that there's no slowing down when it comes to influencer marketing. Brands are dedicating more and more budget to this area and let’s face it, “influencer marketing” is certainly the buzzword for 2016.
PR and marketing teams have now absorbed blogger, YouTuber and Instagram influencer outreach campaigns. At Be Social, we are spearheading influencer campaigns for almost every one of our PR clients.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
www.muckrack.com
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