|Harvesting Emotional Intelligence in Public Relations: PR = EQ
By: Bulldog Reporter
Given the wildly successful business tome Emotional Intelligence 2.0, there is a renewed excitement about how to shape the culture of the future workplace. Core tenets of this work revolve around identifying key attributes that contribute to working in groups and independently. The focus on emotional intelligence, also known as EQ, in tandem with IQ, is important to the very survival of any working environment.
Within the PR profession, we have witnessed EQ’s increasing significance, given 24/7 digital media and the client being ‘always on.’ In the 21st Century, clients are constantly engrossed in their social media presence and how they appear to the public. Deadlines and emotions, along with expectations and results, routinely run high, as detailed in this thought piece by the PRSA. Extensive studies go so far as to state that emotional intelligence drives culture, which in turn impacts strategy and ultimately, business outcomes. PR pros are expected to master communication as the voice of a brand or firm with 100% authority and objectivity, every moment of the day.
A recent definition of PR has come into play, where agencies are tasked with performance recognition in addition to the multidisciplinary purview that we at agencies already possess: media training, branding, strategic planning, creative press relations, social media interactions, reputation management, new business development, high profile industry event production, professional photography and onsite media tours among them.
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