How to Use Content Marketing for Public Relations Success

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By: Meltwater

Look around. Is your mobile device within arm’s reach? If you’re like most Americans, the answer is probably yes. In fact, whether you realize it or not, you probably treat that mobile device as a body appendage, feeling naked or “off” if it’s not around.

In today’s world of instant notifications, news updates and texts, it’s not unusual to have a completely digital relationship with someone. And if you think about it, your brand probably has purely digital relationships with your customers or prospects.

Digital relationships aren’t necessarily a bad thing; they serve a valuable purpose by keeping your audience engaged. But sometimes to get the most out of your content, you have to go back to the beginning—the personal relationship. And that’s where public relations content can help.

The ‘Relations’ Part of Public Relations
Unfortunately, the instant gratification we’ve become accustomed to doesn’t work when implementing a PR effort. Like its name suggests, public relations is about forming relationships with your audience and the media you want covering your brand. And for PR to work, forming relationships takes time.

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