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4 Reasons Your Digital Newsroom Falls Short for Journalists
By: Cision
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Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead.

So how can you ensure you provide a positive experience for journalists and land media coverage? Make sure your digital newsroom is up to journalists’ standards.

A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals provide. Here are four reasons why your digital newsroom isn’t meeting journalists’ needs and what you can do to fix it:

1. It’s difficult to find information
When a journalist visits your digital newsroom, you want to make it as easy as possible for them to access the information they need. But more than half of digital newsrooms aren’t up to par.

KEEP READING HERE


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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