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Insider Resources that Will Make You Better at PR
By: Muck Rack
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Ever feel like you don’t really get PR? Does the whole thing leave you feeling a little… dazed and confused?

Even if you actually work in marketing, it’s easy to feel muddled. After all, there’s so much differing information around...

How do I analyze results? Which channels should our company use? What exactly is the PESO model? Has the press release had its day? How do I prove my ROI? What the heck is brand journalism?

The list goes on.

Last week, a generous client made an interesting point: “Tam, your PR is creating more interest in our products than all our other marketing efforts combined.”

Truly: a career highpoint. But in the same sentence, he said: “But we don’t really understand what it is you do.”

Cue: Me almost choking on my morning coffee.

And the slow dawning that, while they understand the benefit of PR and its potential ROI, a lot of my clients (all marketers) feel exactly the same way. And they can’t be alone…


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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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