4 PR Lessons from 'Modern Family'

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By: PR Daily

With a cast of hilarious characters and creative, comedic scenarios, it is no surprise that the television show "Modern Family" has become a favorite of many TV viewers.

Amid the laughs and Cameron’s outrageous costume changes, the characters deliver important life lessons which public relations professionals can apply to their work.

Here are a few of my favorite takeaways from the award-winning series:

1. “There are dreamers and there are realists in this world. You'd think the dreamers would find the dreamers and the realists would find the realists, but more often than not the opposite is true. You see, the dreamers need the realists to keep them from soaring too close to the sun. And the realists, well without the dreamers, they might not ever get off the ground.” – Cameron Tucker

Cameron (played by Eric Stonestreet) is the ultimate dreamer of the "Modern Family" cast, but he does have a point about the importance of balance in a relationship.

In the case of PR teams, it is extremely important to have imaginative and innovative members, but also to have people who keep the trains running and focus more on the logistics and execution of projects. Clients love to hear creative and original ideas, but they want to ensure that they are realistic and achievable. Having a communications team with both of these personality types is the best way to ensure success for your client and your firm.

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