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Craft More Powerful Headlines: Get More Eyes On Your Content
By: Muck Rack
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Did you know that 80 percent of people read a headline while only 20 percent will read the rest of the article?
Advertising legend David Ogilvy said: “On the average, five times as many people read the headline as read the body copy.”

So crafting a powerful headline is important. Especially in 2016 when so much of what we read is online.

Dinner at William’s

I was round at my mate William’s house for dinner last year. Will’s a senior journalist of 20 years’ standing. One of the best.

I was waxing lyrical about all the new online tools PRs can use to do their jobs better. He humoured me. Warming to my theme, I suggested some of them might be relevant to his job; and that he should take a look.

Flipping a steak, he turned to me and said, with a “let me stop you right there” look in his eyes:

“You’re seriously trying to tell me that some PR tool knows more about writing headlines than me?”

Well, yes. And no.

Penning a cracking headline is an art. No tool is going to know your reader like you do. 

I’m sure if you tapped these headlines into the best headline generating computer ever known to man, the Family Fortunes klaxon would sound.

Super Caley Go Ballistic Celtic are Atrocious

Why Were There only 20 Lifeboats for 2,207 People On Board the Ill-Fated Titanic

Yet they sold papers. Millions of them.


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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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