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Why Established Social Networks Are (Probably) the Best for PR
By: Cision
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Facebook is concerned that you’re not sharing enough personal information on its network. They call it “context collapse” and while it may be real, it is a problem that any other social network would be happy to have.

While Facebook was concerning itself with the minutia of your life that you are forgetting to document on its platform, Pheed shut down. You could be forgiven if you don’t know what Pheed is, although three years ago Mashable dubbed it the “next social craze for teens.” The next social craze for teens offered a way for people to monetize a microblog – one of thousands of upstart social networks with an idea needing an audience.

As much flak as Facebook (which has been “dying” for years), Twitter (which hasn’t grown commensurate with investor expectations) and email (high tech for grandparents) get – they are some of the most reliable platforms that we have to communicate at scale with a target audience.

No offense to shiny objects, but what I want to do in this post is reinforce how valuable established social networks are. It can be particularly risky for businesses to be an early adopter with the latest, greatest thing – especially with the utility that established social networks offer.

The Numbers are Pretty Compelling

These numbers from Pew are a couple of years old, but they exemplify the saturation that established social networks enjoy:
  • 71 percent of online adults use Facebook
  • 23 percent of online adults use Twitter
  • 26 percent use Instagram
  • 28 percent use Pinterest
  • 28 percent use LinkedIn
If this information were updated today, I suspect you would see Snapchat included in these numbers and see additional growth for Instagram. But what does this mean in relation to other social networks?


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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