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Political PR: How Live Events and Social Media Drive Voters to Action in Era of “Clicktivism”
By: Bulldog Reporter
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The importance of authentic connections at live events and on social media is more apparent than ever this election cycle, according to new research from ticketing and registration platform Eventbrite, which recently released new research that explores the impact of both live events and social media on a political campaign.

The company partnered with research firm Ipsos and surveyed 3,025 American adults ages 18+ to understand how influential live events and social media are on driving people to vote, donate and/or volunteer their time for a candidate.

Key findings include:
  • More than 75% of political event-goers said the last event they attended made them want to take action in support of the candidate, party or issue
  • More than 8 in ten (83%) Americans said following a candidate, political party or issue on social media has made them want to vote for a specific candidate
  • 56% of Millennials would rather meet a candidate in person at an event than engage with them on social media; 44% say candidates don’t appear authentic on social media
  • Sanders wins the social media vote of Millennials and women, Clinton wins with men, and Trump is favored by boomers
Political Events Inspire Action

Almost one fifth of Americans (19%) have attended a political event in the last twelve months, including town halls, rallies, fundraisers, social gatherings and volunteer events for a political candidate, party or issue. A larger number of Americans (34%) follow politics on social media and, while the research suggests it provides breadth of reach by starting conversations and bringing issues to the forefront, live events inspire action offline and allow for depth of engagement.


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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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