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Takeaways from 'Why So Angry'
By: Mike Bush
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It started out as a simple question. “What are your pet peeves, PR people?” It turned into a three-part series railing on the media, trashing clients, and abusing vendors. Don’t get me wrong, a LOT of the angst was deserved, but now that Part 1, Part 2 and Part 3 of the Why So Angry series are published, what conclusions can we draw (and did we scare away folks considering a career in the field)? Some conclusions:
  • It seems like PR people are just as annoyed with our clients as we are the media…in fact, perhaps more so. This was surprising to me, but I guess I’m just lucky in that I love my clients equally as I would my children.* In general, there were two common themes regarding our clients. 1: People think our job is easier than it really is. 2: Perhaps we need to do a better job managing expectations.
  • Maybe we’re harder on the media than we need to be. There’s a ton of handwringing on the relationship between the media and PR industries, but maybe there doesn’t have to be. Part of it might be the fact that clients don’t understand how the media operates (again, we could do a better job managing expectations), and maybe part of it can be solved with technology (we can track for our own coverage).
  • PR is like any other job, in that there are positive and negative things. In some cases, maybe we need to focus a bit more on the bright side? Maybe asking “what don’t you like about your gig” led to this.
  • No one likes AP style.
Thanks to everyone who sent responses.

*If you believe that, I may or may not have a bridge to sell you.


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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