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7 Questions NOT to Ask a Reporter
By: Muck Rack
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As a PR pro who’s been at this a while, I can tell you it’s no secret that there are some things those in our profession do that completely turn reporters off. Yes, reporters can get cranky with us—but sometimes, if we’re honest with ourselves, we deserve it.

While everyone makes mistakes, it’s always better if we can learn from the experience of others so that we might avoid the same missteps.

With that in mind, here are some of the questions reporters DON’T want to hear:

1. Did you get my email?
It’s safe to assume that, unless your message bounced back to you, the reporter did receive your message. So, don’t ask this question. Rather, if you want to follow up, it’s better to phrase it more like, “I’m following up re: X—please let me know should you have any questions or need anything further.”

2. Something came up—can we reschedule our meeting/call?
The answer is – no.

You were lucky to get a meeting in the first place, so the last thing you want to do is to ask to reschedule. Reporters are busy—and their time is extremely valuable—so do whatever you must to make it work. Just make sure your client is there, on time and ready to go.

 

3. Can we review the story before it goes to print?
Again, no. This isn’t the way PR works.

If you want control over the content, buy an ad. With PR, the story is in the reporter’s hands. If you—or your client—are nervous about what the story might say, remember that journalists are trained to write news pieces and that they have editors to review their work.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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