Sales teams and PR teams share a lot in common, right?
You pitch stories. Sales teams make deals. It’s all selling. And it’s all about building better relationships with our customers, clients or influencers.
So you might be interested to hear that high-performing sales teams are 3.5x more likely to use analytics—to improve those relationships—than underperforming teams.
Which means the slickest, most highly productive teams are the ones embracing technology and optimizing at every turn.
Pretty compelling, don’t you think?
Let’s look at how high performing sales teams work, and at what we can learn from them.
1. Build trust with inbound marketing
Building influencer relationships goes beyond pushing out a press release or picking up the phone.
It’s about building trust, reciprocity—a two-way dialogue.
Sales teams do this in their sleep. They go inbound with guides, free downloads, eBooks—to build authority and skip the cold-calling.
So why don’t PR teams complement their outreach with inbound marketing?
We’re subject matter experts. We know everything about our brand, our sector…what keeps our target audience awake at night.
Which makes us an authority—and a valuable resource for journalists. So use your authority to build an audience. Share your stories online. Build trust.
Because when that happens? And a journalist calls you for a quote? You just closed a red-hot deal.
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