| Free Burritos Won't Solve Chipotle's E-Coli Crisis |
|
By: The Drum |
|
 |
 'How 'bout a Burrito?' asked one of Chipotle's recent poster campaigns, advertising the Mexican restaurant chain's offer of a free food coupon; a shrewd promotion designed to lure back customers back in light of an E.coli outbreak that has battered the brand.
The fast-food chain is still reeling from the crisis, which saw its stock and sales plummet, but while the company claims the latter is in "recovery" it looks like it may take longer to win back the trust of its customers.
When 50 cases of E.coli where first traced back to the grill across eight states at the tail end of 2015, a wave of negative publicity followed with many former diners taking to social to voice their concern. Fresh data showing the sentiment around the brand since the outbreak has revealed that 15 per cent of fans on social have said they won't return to the diner.
Supplied to The Drum by social analytics firm Crimson Hexagon, the data has been tracking social responses to the crisis since November, when Chipotle was forced to shutter 43 of its Pacific Northwest locations.
Initially three per cent of those commenting said they "didn't care about the outbreak," while 19 per cent said they wouldn't eat at the chain again.
KEEP READING HERE
|
 |
 |
|
This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
 |
Analyst, Insights + Analytics
Landor Associates
New York, New York |
LOCAL SALES MANAGER - COX MEDIA INC (Job N...
Cox Communications
Las Vegas, Nevada |
Director of Strategic Communications and A...
IFES
Arlington, Virginia |
Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts |
Copywriter
Vladimir Jones
Denver, Colorado |
Account Executive - Communications
Kellen
Multiple Locations |
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina |
Category Merchandising Manager, ecommerce
Keurig Dr Pepper
Burlington, Massachusetts |
DIGITAL MEDIA FULFILLMENT SPECIALIST - COX...
Cox Communications
Oklahoma City, Oklahoma |
Manager, Experiential Events (Entertainmen...
New York Road Runner
New York, New York |
Senior Manager, Development Administration
New York Road Runner
New York, New York |
Manager, Youth & Community Marketing
New York Road Runner
New York, New York |
Freelance Producer
MCD Partners
Chicago, Illinois |
Digital Marketing and Website Manager
Emmanuel College
Boston, Massachusetts |
Digital Marketing Manager
TrakRef
Nashville, Tennessee |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
