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The Power of Storytelling in PR
By: Cision
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“We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. People are constantly trying to put information in front of us.”  
— Steve Clayton, Chief Storyteller, Microsoft

Targeting your audience with ads, coupons, magazines, commercials, etc., isn’t an option if you want to stand out. So, how do we promote our product/services and tie it back to the bottom line?

“It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week.

Why stories?
At some point in our lives, every one of us has asked the question “Can you tell me a story?” or has said to someone “I have a story to tell you.” The human brain is hardwired to remember stories, not to recall facts or data.

Steve asked the audience a question: “‘When is the last time you went to dinner and said ‘Let me tell you about this data’? No one does that. They say ‘Let me tell you a story…’”


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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