| The Power of Storytelling in PR |
|
By: Cision |
|
 |
 “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss. Our attention is constantly under attack. People are constantly trying to put information in front of us.”
— Steve Clayton, Chief Storyteller, Microsoft
Targeting your audience with ads, coupons, magazines, commercials, etc., isn’t an option if you want to stand out. So, how do we promote our product/services and tie it back to the bottom line?
“It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week.
Why stories?
At some point in our lives, every one of us has asked the question “Can you tell me a story?” or has said to someone “I have a story to tell you.” The human brain is hardwired to remember stories, not to recall facts or data.
Steve asked the audience a question: “‘When is the last time you went to dinner and said ‘Let me tell you about this data’? No one does that. They say ‘Let me tell you a story…’”
CONTINUE READING HERE
|
 |
 |
|
This article was published originally on Cision. A link to the page follows this post.
www.cision.com
 |
Senior Graphic Website Designer
Gate 39 Media
Chicago, Illinois |
Sr. Project Manager, Marketing
Alpine Home Air Products
Chicago, Illinois |
ADVERTISING ACCOUNT EXECUTIVE II - COX MED...
Cox Communications
Tucson, Arizona |
DIGITAL MEDIA SALES MANAGER (NEW ORLEANS O...
Cox Communications
Metairie, Louisiana |
ADVERTISING ACCOUNT EXECUTIVE II - COX MED...
Cox Communications
Chesapeake, Virginia |
ADVERTISING ACCOUNT EXECUTIVE II - COX MED...
Cox Communications
West Warwick, Rhode Island |
ADVERTISING SALES ASSOCIATE - COX MEDIA (J...
Cox Communications
Oklahoma City, Oklahoma |
Junior Graphic Designer
Share Local Media
Bowling Green, New York |
Media Planner
Vladimir Jones
Colorado Spgs, Colorado |
Medical Editor
Luckie
Duluth, Georgia |
Sales Development Manager
Prism HR
Hopkinton, Massachusetts |
Graphic Designer
Virginia Economic Development Partnership
Richmond, Virginia |
Marketing Project Manager
LW Marketing
Bonita Springs, Florida |
Junior Copywriter
Iris Atlanta
Atlanta, Georgia |
SEM Manager
Zypmedia
San Francisco, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
