Is There a PR Disconnect Between Small Business Owners and 2016 Candidates?

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By: Bulldog Reporter

While the 2016 candidates widely discuss broad business and economic issues, new research finds nearly 90 percent of U.S. small business owners think candidates are not making small business a top priority. A new survey released by HR services provider TriNet reveals an alarming disconnect between candidates’ platforms and the issues most important to U.S. small businesses.

According to the TriNet 2016 Presidential Election survey conducted by Wakefield Research, which surveyed more than 1,000 small business owners, almost eight out of 10 (78 percent) are more likely to vote based on what is good for their business regardless of their political party affiliation. Yet, nearly half of small business owners surveyed do not think candidates understand small businesses and the impact of various regulations: 42 percent do not believe the 2016 presidential candidates understand how the country’s corporate tax rules can impact small businesses and 46 percent do not believe they understand minimum wage changes affects.

With American small businesses accounting for 99.7 percent of all employers nationally, and 95 percent of small business owners regularly voting in national contests, small business owners are influential constituents. These same business owners are often subject to challenges caused by increasingly complex laws and regulations—of those surveyed, 70 percent confirm that ever-changing government regulations hinder their businesses’ growth; and most small business owners (73 percent) argue it would be easier to increase their revenues by five percent than to stay fully compliant with government regulations.

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