|#PR Tips: How to Use Earned, Owned, Paid, and Shared Media
You’re always looking for positive ways to promote your B2B company. In your search, you’ve likely come across the following terms: earned media, owned media, shared media, and paid media. Whether you realize it or not, chances are you’re using at least one of these top PR strategies.
However, if you’re a bit fuzzy on what these terms actually mean, or if you just need a refresher course, read on — it’s coming your way.
In this post, I will:
Earned, Owned, Shared, and Paid Media Defined
- Define paid earned, owned, shared, and paid media
- Provide you with tips on how to utilize each method individually
- Give you some B2B PR tips on how to combine all four methods to generate leads
1. Earned Media
In a nutshell, earned media is:
Publicity gained from word of mouth, online reviews, and blogger, press, and influencer relations. It’s a third-party endorsement of your brand.
2. Owned Media
Owned media is content that you have created and that you own. Examples of owned media include:
Blog posts, whitepapers, videos, podcasts, case studies, ebooks, and your website.
This article was first published by Meltwater.com. A link to the original article follows the post.
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