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What’s So Great About These 3 Top PR Trends?
By: Jeannine Wheeler
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Increasing the Twitter character limit from 140 to 10,000.
That’s from an average of six words to about 1,650. Twitter is rumoured to be launching this feature in 2016, turning the micro-blogging site into a full macro. But will it resonate with brands that already have Facebook, blogs, content marketing, and other long-form communication channels? And can Twitter’s flagging growth be saved by this and other new Twitter features already rolling out, available only to celebrities or set to launch later this year? Read more here.

Using Twitter to contact journalists.
More and more PRs are using Twitter to pitch stories, but journalists say they still prefer to hear from PRs the "old-fashioned" way: via email or phone.

According to Cision’s 2015 Global Social Journalism Study, 81 percent of journalists chose email over social media, newswires, snail mail, or even face-to-face contact to receive PR pitches. A third of journalists still prefer to be contacted by telephone.

Only 22 percent of journalists currently turn to social media to receive pitches, according to the report. However you do it, it’s best not to irritate them by pitching in the wrong direction

Capitalizing on influencer marketing.
Ignore at your own peril, for influencer marketing is set to become big business.

According to a recent Huff Post article, influencer marketing will be responsible for $100 million in sales in 2016.

Influencer marketing is about identifying the individuals who have the most influence and then motivating them to talk about a product, a brand or a concept. The most common form of influencer marketing is the sponsored post, in which a brand pays a blogger a flat fee to mention their product. According to Cision, this new trend will have its fans and detractors but can reap big benefits.

As always, PRs need to stay abreast of these trends and others to either ignore all the hype or capitalize on their value to best serve their clients.

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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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