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Twitter Algorithm Didn’t Signal the Apocalypse
By: Mike Bush
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The hashtag #RIPTwitter generated an awful lot of buzz when speculation picked up that Twitter would be moving away from its typical reverse-chronological timeline, and instead showing Tweets that were out of order.

The echo chamber hit full fever when Twitter’s CEO chimed in with a non-denial denial:
Hello Twitter! Regarding #RIPTwitter: I want you all to know we're always listening. We never planned to reorder timelines next week.
— Jack (@jack) February 6, 2016
This week, Twitter rolled out the feature, not as a default (thankfully), but as an option.

On the bright side, there have been no sightings of four men on flying horses…and it’s been relatively quiet in terms of boils, locusts, blood, and the other plagues.

Sites like Twitter and Facebook face enormous pressure. On one hand, constant iteration is necessary to keep the experience “new” and to become even more user friendly. On the other…seriously…a rumor floated about a change to the way Twitter operates, and many of the site’s most fervent users were ready to cast their tweets into the deadpool.

***From a PR perspective, you have to wonder if the flacks behind the rumor-spreading enjoy floating the occasional test balloon.

It seems to me that as long as Twitter continues to make new bells and whistles optional, most of its users will remain relatively happy. Perhaps, along the way, the folks at the company will manage to avoid proving one of the many Mayan calendars correct.

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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