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As the Generations Change, Listen Closely
By: Doug Bedell
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Workplaces need to be listening closely to the expectations of employees as the generations change from baby boomers to millennials, an article in the Public Relations Journal advises. The piece, “Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement,” is based on interviews with companies listed among Fortune’s “100 Best Companies to Work For,” as well as others.

Workplace communication is becoming increasingly challenging — or as challenging as ever, if you’ve been paying close attention to its rigors over the years. The piece looks like a good entry, or listening, point for learning and polishing organizational communication skills.

The article is based on research conducted at Baylor University.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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