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Sympathy for a Journalist, Part 4: Emasculation
By: Mike Bush
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It’s not often that reporters at top-tier publications offer their readers a look inside at how the sausage is made. And while the story by Conor Dougherty at the NY Times about trying to interview Google’s Co-Founder Larry Page feels like something that fits better on Medium than the Grey Lady’s pages, it did provide a really interesting take on how reporters can sometimes be shut out from the sources with whom they’re most interested in speaking.

I had the same experience recently, and found myself able to better relate to Dougherty’s experience.

To be fair, the Times does have a few more readers than Flack Me (it’s closer than you think), but in my case, I wasn’t trying to speak with Larry Page.

There’s a PR service that’s showing up in my Twitter feed on a regular basis named CoverageBook. They’re promoting tweets by the company founder (not the company’s handle), so it seemed to make sense to reach out and see if an interview was possible.

So far, a salesperson has replied…sort of ignored my requests for an email interview…and dropped my email into the company’s CRM solution so that I now get all their marketing materials (but still no personal interaction nor anyone willing to discuss the product).

CoverageBook is apparently for PR people…CoverageBook is promoting their CEO’s tweets and positioning him as a spokesperson…Flack Me is written for PR People.

Seems like the synergy would be obvious?

Instead, I’ve been (unsuccessfully) trying to unsubscribe from their newsletter.

It seems to me that this is a small opportunity for CoverageBook to do a little PR for themselves. Opportunity wasted.

On the other hand, it’s nice to know that it isn’t just PR bloggers who this type of thing happens to.

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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