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Your Eyes as Cellphone-Activated Passwords
By: Doug Bedell
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Your eyes shortly will have it, indeed. They may be providing access via your mobile phone to financial and other sensitive accounts. The Mountain America Credit Union recently introduced EyeVerify, “a feature on its mobile app that uses a cellphone’s camera to biometrically authenticate a user via an eye scan.

“It takes less than a second for the app to scan a customer’s eye and log into the account.” It’s like a fingerprint replacing pesky passwords. PR people, we’re sure, will find ways to use such a ready ID on behalf of clients and in their own projects. We don’t have any information on the app’s price; it looks like it may be free. 

So check out EyeVerify. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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