Leave Yosemite's Ahwahnee Alone

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By: Doug Bedell

What is it with the National Park Service? How could it have permitted the name of an iconic hotel at Yosemite National Park, the Ahwahnee, to be trademarked, so that now it needs to be changed to suit a concessionaire’s fortunes? Starting March 1, unless wisdom intervenes, the Ahwahnee will become “The Majestic Yosemite Hotel.” Come on!

This situation illustrates as clearly as we’ve seen lately the tensions between public relations and marketing, with marketing on the short end, again.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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