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Flint, Mich.: What Can Happen When You’re Heedless of Public Relations
By: Doug Bedell
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Can anyone doubt that the Flint, Michigan, “poisoned water” crisis is a full-fledged public relations disaster as well as a human tragedy? The Flint situation has all the elements of what happens when you don’t pay heed to people and their legitimate concerns, when you don’t relate well to them, if at all. When you’re heedless of  public sentiments, of the public interest, Flint is what can happen.

Here’s a sampling from today’s dose of dire coverage of the Flint situation: The New York Times on “A Question of Environmental Racism in Flint,” The Detroit News on “Flint crisis response delayed for months,”  Michigan Live on Flint mayor says Gov. Snyder must decide whether or not to resign,” and Everything PR on “Flint Water Crisis Creates PR Scandal for Michigan Governor.

It all makes for tough reading, but nothing at all like actually living in Flint or its environs.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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