| PR's For Real – Always, Please |
|
By: Doug Bedell |
|
 |
 Why do some people just fail to get it? Like the director of a senior center in Cranston, Rhode Island, who thought it would be clever to have a fake “old lady” seated next to her as she made a press announcement. Public relations needs to be genuine, always.
The offending executive thought she ought to have an oldster seated next to her as she announced a new program of teenagers shoveling snow for seniors. So she asked David Roberts, a senior center bus driver to dress up as an elderly lady for her. Her did, with entirely predictable consequences.
Don’t trifle, dear friends, with PR, ever. It’s an authentic discipline and needs to be regarded as such. Always.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Social Media & Influencer Marketing Manage...
Koppert Biological Systems
Oxnard, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
