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Social Media as PR's New Context
By: Doug Bedell
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We return to this subject periodically, but who can doubt that the digital context of public relations is becoming increasingly important? Now Everything–PR notes that social media channels are challenging communication educators to update their offerings, and well they should.

The post cites a study from Baylor University  noting that “Online communities represent the contemporary market. This means business students should practice social listening or social media audits. This helps to develop an understanding of the shape of social media, through the use of analytics, since the biggest public relations crises land on social media first.”

So, young people, aim for a BA in tweeting. Really.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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