As Volkswagen Shows, PR Shouldn't Be Fudged, Either |
By: Doug Bedell |
|
 |
Good PR is clarity and honesty, not fudging and fast footwork. Volkswagen’s CEO Matthias Müller doesn’t seem to understand that, and it’s a shame. Read the post on The Truth About Cars on the current state of Volkswagen’s image crisis, and you’ll understand why PR needs to be conducted with clarity and forthrightness from the start.
And, of course, for PR to be successful, a business needs to be conducted from ethical high ground, also from the start.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

Strategy & Evaluation Manager Ad Council New York, New York |
Digital Marketing Specialist HexaGroup Anywhere |
Director, Marketing & Communications Ad Council New York, New York |
Vaccine Campaign Marketing Manager Ad Council New York, New York |
Blog / Content Writer Internet Marketing Expert Group Knoxville, Tennessee |
Social Media Manager Internet Marketing Expert Group Knoxville, Tennessee |
Account Supervisor Media Logic Albany, New York |
Media Planner Vladimir Jones Denver, Colorado |
Assistant Campaign Manager Ad Council New York, New York |
Art Director Pavone Marketing Group, Inc. Philadelphia, Pennsylvania |
Creative Producer (Mobile Games) CelerX Mountain View, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|