TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
As Volkswagen Shows, PR Shouldn't Be Fudged, Either
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Good PR is clarity and honesty, not fudging and fast footwork. Volkswagen’s CEO Matthias Müller doesn’t seem to understand that, and it’s a shame. Read the post on The Truth About Cars on the current state of Volkswagen’s image crisis, and you’ll understand why PR needs to be conducted with clarity and forthrightness from the start.

And, of course, for PR to be successful, a business needs to be conducted from ethical high ground, also from the start.


Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
2010 TALENT ZOO, INC ALL RIGHTS RESERVED - SOFTWARE © 2001 - 2019 PM TECHNOLOGIES Return to Top
Advertising Jobs
Marketing Jobs
Media Jobs
Digital Jobs 		Employer Sign-Up
Job Seeker Sign-Up
TalentZoo.com Jobs
TalentZoo.com Articles
Contact Us
Twitter: @talentzoo, @talentzoojobs
Facebook Fan Page
PM Technologies Power Zone