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PR Isn't Press Releases, It's Relationships
By: Doug Bedell
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Let’s be clear, says Pawel Tkaczyk, of MIDEA branding agency, public relations isn’t about issuing press releases, it’s about building and maintaining relationships. Sending information to someone you know and won’t mind hearing from you is relational, issuing press releases wholesale is not. That’s more like advertising. You probably already know that, but Tkaczyk’s piece makes it abundantly clear that:

“Public Relations Is Not About Sending Mass Amounts of Press Releases”

Renew your exposure to relational principles by pondering Pawel’s piece and taking it to heart.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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