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PR Finds Its Place, Writes An Ad Lady – Geeze
By: Doug Bedell
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From Advertising Age, no less, comes a post on “How Public Relations Is Earning Its Place in 2016.” Thanks folks. Even though PR has long had “its place“ in smoothing clients’ settings, it’s good to know that “in this (today’s) environment, it’s no longer “an afterthought in marketing.”

It’s fair, indeed, to argue that marketing’s biggest weakness is often in not recognizing that public relations, a forthright relational stance, is essential for effective marketing over the longer haul. We could go on, but we’ll turn the mike over to Lindsay Stein of CooperKatz, the writer of Ad Age’s piece. It’s enough, at this point, to see her lead noting that “…the emergence of skippable, lockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role — and maybe even take center stage."


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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