| Subway’s New Route Throws Jared off the Bus |
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By: Jeannine Wheeler |
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 How best to take our minds off a PR debacle? Give people something "new" to think about; in this case, something very "old."
Subway has done just that, replacing images of its former spokesman and convicted sex offender Jared Fogle with a 1960s portrayal of the sandwich chain’s founders Peter Buck and Fred DeLuca.
Subway’s new ad campaign, called “Founders,” depicts the earnest pair dreaming about the freshest of ingredients pressed lovingly between two pieces of bread. Subway’s new ad campaign is cleverly designed to wipe away all thoughts of Fogle, who was sentenced late last year to 15 years in federal prison after pleading guilty to child pornography-related charges.
“We were fresh before it was fresh to be fresh,” says the ad, evoking clean-cut images of the two founders in an era seemingly more innocent than the present day.
Subway’s Chief Advertising Officer Chris Carroll claims the chain “started this work before the whole thing with {Mr. Fogle} went down,” according to Advertising Age, and that the ads are indicative of “an entire company effort, from products to the way we operate the restaurants.”
Although for some Subway will forever be tied to Jared, the ads are a brilliant stroke that, over time, can help take our minds off the modern-day scourge of home-computer accessed pornography and back on eating a good fresh submarine sandwich.
If you haven’t seen it yet, the ad can be viewed here.
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Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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