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Good PR Takes Being Tuned to Reality
By: Doug Bedell
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A cardinal principle of good PR is, or ought to be, clarity – clarity of situation and intent. Thus, when Donald Trump makes Muslim-wary comments, what’s the actual situation of mosques in the U.S.? Well, Slate advises, “Homegrown jihadists have almost all been radicalized either overseas or online, not within their own local mosques. In fact, what the United States needs to combat Muslim extremism is more high-stature Muslim leaders, not fewer.”

In short, we ought to be producing more imams. Yet, we find Trump saying, “Nobody wants to say this and nobody wants to shut down religious institutions or anything, but you know, you understand it. We’re going to have no choice.”

That’s leadership? That’s accurate relational awareness? Good PR people need to be very careful about such matters.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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