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3 Top Twitter Tips
By: Jeannine Wheeler
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Twitter has become a key tool for PRs to liaise with journalists. In fact, 23% of journalists now accept pitches via social media (a five-point increase from 2013), according to a recent study by Cision. Although email is still journalists’ preferred medium (83% say so), social media is now a pitch point, with Twitter a major player.

Here are three top tips on using Twitter well.

Use Twitter Lists to Organize and Prioritize
Twitter lists are a great way to search and organize the media you would like to target. Lists allow you to aggregate people by category, and then to click on those lists to see what your target audience is tweeting about that day, as well as to find them when you need to engage. Although Twitter does not allow you to Direct Message your list as a group (which is considered spam), you have them all in one place, which is very convenient when seeking to engage. Twitter lists can either be public or private; your client list, for example, might be private, allowing you to see what they are sharing with one simple click.

Find your Best Hashtag
Hashtags are a great way to be found. If you’re posting top PR tips, for example, you will want to use #publicrelations, #marketing and/or something more specific to your topic, such as #socialmedia, #Twitter, or an industry hashtag. Do not use more than two hashtags in each post, however, as more than that can be irritating. To find the best hashtag for your subject, search as Twitter itself, Hashtagify or Spout Social.

Pin it to the Top
Twitter now gives you the option to pin a Tweet to the top of your feed. This allows brands to direct users to their landing pages (especially key when you have enacted a call-to-action campaign), or when you have a new product or service to PR. Your pinned tweet always gets displayed as the first Tweet – even if you send out a new tweet. For that pinned tweet, do use a hashtag, add a picture, and keep your tweet in the 70–100 character range to get more engagement.

And don’t forget to say thank you to journalists when you do get coverage, whether conventional or though social media. After all, they’re busy doing a tough job with limited resources, just as you may be.

Above all, have fun out there!

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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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