As Yahoo Shows Us, Making the Sausage is an Ugly Process

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By: Mike Bush

Every flack has the story of sending the wrong draft of a document to a client. Maybe it was the fake, sarcastic version of a press release you wrote to get a quick rise out of colleagues. Maybe it was the version with the extra comment of “Hey, why are we letting them refer to this as news?” Or maybe it’s the version with changes still tracked where you had to correct your boss’s spelling of the word “millennial” a dozen or so times.

Regardless, flacks who’ve been through this embarrassment now have a brother or sister in solidarity: Yahoo.

Last week, the entertainment site mistakenly posted an early draft of an article highlighting the release of Rihanna’s new album.

On the bright side for Yahoo, at least they didn’t add Rihanna to the list of celebrities whose obituary ran prematurely, which has a Pope, a President, and Scott Baio.

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About the Author

Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.

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