Facebook Ads for PR

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Facebook Ads for PR

By: Mike Bush

Last week on Flack Me, fellow PR Pontificator Doug Bedell gave his view on whether or not it is OK for PR people to use email tracking software when pitching the media. Spoiler alert: He’s not a fan.

Well, if a little tracking software got under his skin, wait until he gets a load of this.

A recent article in the Wall Street Journal highlights the way in which some agencies are buying Facebook ads and targeting journalists at specific publications.

On one hand, I want to applaud the effort and creativity. On the other hand, I have to ask — has this actually worked?

In a world where advertising people are trying to be more like PR folks every day, I suppose it was only a matter of time before flacks became more like AdMen/AdWomen (AdPersons?).

So, what are your thoughts on Facebook ads aimed at journalists? A new tool in the PR toolkit, or something dreamed up by tools in the PR industry?

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About the Author

Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc.

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