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Building a PR Practice ‘Isn’t Rocket Science,’ But Takes Clarity
By: Doug Bedell
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Here’s the kind of post we like to send readers into a weekend to ponder, then act on. Rebecca Hasulak, a PR practitioner herself, writes on Entrepreneur that getting launched in a startup consultancy isn’t “rocket science,” and needn’t cost much either. But it requires a clear sense of today’s media/relational environment along with time and creativity, say, by maintaining “an active, robust blog.”

And recognize throughout that “good PR, especially for startups, requires more time than money.” Good guidance, Rebecca!

(Image credit: NASA on The Commons | Flickr


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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