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Crisis Readiness Basic to Good PR
By: Doug Bedell
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PR projects should always have a crisis component, envisioned and written down in advance. Not because a crisis is inevitable but because, if one occurs, you want to be ready for it. A simple principle, but one that truly needs to be taken seriously. Should a crisis erupt, you don’t want to waste time on “What do we do now?”

These thoughts occur upon viewing Amperage’s spiffy website in Iowa. It contains a post by Mark Mathis of Amperage Marketing on what the city of Dublin, CA, did when it found itself building a long-planned water park during California’s current drought. For one thing, the park is now a “family aquatics center”.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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