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#PR: The PC Isn't Dead Yet
By: Gerard E. Mayers
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Jon Fortt, co-host of the CNBC show “Squawk Alley, recently posted a very interesting article on LinkedIn. Titled “The PC: Suddenly, Surprisingly Alive,” Fortt's article noted prior comments by Apple's Steve Jobs and Tim Cook predicting the death of the PC.

Apparently, that is not quite so. As Fortt noted in his article, Intel just released something that could be truly revolutionary and help reverse declining sales for PCs and similar devices. He says Intel's new product, “the $149 Intel Compute Stick … [is] plugged into the HDMI port on the back of an HDTV. It comes loaded with Windows 10, an Atom processor, 2 gigabytes of memory, and 32 GB of storage with a Micro SD slot for expansion. It's a little bigger than a pack of gum. This, my friends, is Exhibit A in this year's edition of 'Why the PC isn't dead.'”

Like a cat with nine lives, the PC refuses to die. For us flacks, this is probably a good thing in terms of being able to crunch out productivity. Simply put, PCs are the SUVs of the computing world…they just keep on chugging, despite what people say will happen to them…and despite predictions that mobile devices such as smartphones have made them obsolete. Fortt also noted, in defense of the PC against a criticism recently made by Apple CEO Tim Cook in announcing the release of the new iPad Pro:

“Not often that I say this, but: Wrong, Tim. I've been using an iPad as a primary computing device for the past two years. I started out doing it because I hoped it would work. The iPad is lighter, thinner, and simpler than a laptop. My wife started using one similarly. We both have Bluetooth keyboards that we keep with the iPads at all times. For a lot of basic things, they work. More and more, though, they fail.

“They fail at anything beyond the most lightweight productivity tasks. ...And then there's the schoolwork. I have a second-grader who needs to access web-based services like XtraMath and Storia at home. They don't work correctly in the iPad's browser.

“For all these reasons, I'd been thinking about getting a computer later this year. That's when I found out about the latest Intel Compute Stick with Windows 10. For $150, plus $20 for a wireless USB mouse and keyboard, it succeeds at every task listed above where the iPad fails. And it does it with a lot less computing power under the hood.

“So, a funny thing happened on the way to the morgue. Far from dead, the PC is evolving. A slew of touch-based devices out from Lenovo, HP, Dell, Acer, Microsoft, Intel and others are becoming like tablets a lot more quickly than iPads are becoming like PCs. And they're sometimes doing it at a fraction of the price.”

Seems like the computer war is heating up again. Should be interesting from a technology as well as a PR viewpoint.


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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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