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Could the PR Scene Be THIS Depressing?
By: Doug Bedell
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Ed Zitron, of EZPR in San Francisco, has a despondent post headed “Public relations desperately wants to convince you the media isn’t important.” We hope things aren’t as bad as Ed evidently sees them. The piece comes across as straight-out despairing. (Or does he just mean the “bad PR people”?)

“Now,” Ed writes, “there are the nefarious types (of which I’d say, if I was feeling ultra generous, 50 percent of agencies are) who are just sending the same email to a hundred reporters and hoping it sticks. Then saying to the client, 'well you know, things take time' and yelling at young people.” And there’s more.

Ed’s post is on a Nexmo site headed “Future of Communications.” Say it isn’t so folks. Please.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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