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What If Your Luck Should Change?
By: Doug Bedell
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Here’s a good phrase to keep in mind in the practice of PR – or any other discipline, for that matter – “Normalcy balance.” We’re attuned to things happening normally, and if they don’t, we’re too often caught unprepared for unexpected stresses. Read through Emergency Management’s post on “Three Words to Improve Disaster Outcomes” to check how well it fits your professional situation.

The three words? “Disasters change things,” and three more as a possible avoidance code: “Are you ready?” Or, "Are you alert" to what's going on around you?

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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